Toothpaste study essay sample introduction toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Objectives of the study the main objective of the study is to explore how the selected brands of toothpaste are perceived by the respondents against the set seven quality attributes the correlation of different attributes. Case study: sensodyne overtakes colgate in sensitive category introduction the sensitive toothpaste segment accounts for less than 10% of the country's rs 5,400-crore toothpaste market at rs 470 crore, the same stages also faced by colgate toothpaste brand.
Explore the types of toothpastes and find the right toothpaste for you at colgatecom learn more about colgate® toothpaste a healthy smile can be yours explore the types of toothpastes and find the right toothpaste for you at colgatecom by colgate brand. In as little as a day, a new toothpaste trend report can be customized to your needs, which could include: toothpaste, flavored toothpaste, organic toothpaste, dental hygiene, oral care, cleaning teeth, teeth cleaning and toothpaste trends. Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients (most commonly fluoride) to help prevent tooth decay (dental caries) and gum disease (.
Study revealed that some of the brand ambassadors have 50% conversion rate and some of the consumers they engaged ended up buying colgate which might not necessarily be the brand of toothpaste they use. Himalaya herbal toothpaste: category and brand involvement in an emerging market case solution, kumar was curious if consumers were very loyal to brands of toothpaste category he was interested in the toothpaste category, and had offers from himalaya. “customer toward preference various toothpaste brand’’ with in over 10-15 brands in the market, this segment of the consumer product offers a tremendous to study the concept of brand positioning, specially when tooth paste is a fairly intimate product and consumer prefers a brand which reflects his self image or fits in with this. Each toothpaste brand was assessed in antibacterial agent, and fluoride, to effectively reduce mouth bacteria and contribute to dental health 6 the main purpose of toothpaste is to reduce table 3: details about the toothpastes used in the study toothpaste code toothpaste brand name composition of the toothpaste.
According to a brand-new research study from the university of massachusetts amherst, the chemical triclosan, found in prominent toothpaste brand names like colgate, has actually been connected to numerous health and wellness problems consisting of digestive tract and also colon inflammation, as well as colon cancer. Toothpaste typically consists of active and inactive ingredients toothpastes may contain a number of active ingredients to help improve oral health 2 for example, fluoride actively helps prevent tooth decay by strengthening tooth enamel. Study approach to identify and describe recent means and methods to promote toothpaste close up, toothpaste brand of unilever sponsor different cultural events bangladesh academy of dentistry international organized south asian dental congress in dhaka at this event the title sponsor was pepsodent toothpaste. Toothpaste brand - a study of consumer behavior in dhaka city 1393 words | 6 pages about the consumer buying behavior for toothpastes executive summary oral hygiene is sought to be one of the most necessary aspects to maintain good healthsince the pre-modern era where natural products like neem sticks were used to maintaingood teeth.
Based on this study the awareness level of toothpaste brand was less in berhampur city, people knows only the popular brands like colgate, pepsodent and close-up so they purchase only known brand then regional players like anchor, vicco - vajordanti, neem etc this is supported by the following. Colgate palmolive is the leader in indian toothpaste market having a market share of 50% in 2009 hul follows with 28% hul’s brand close-up has a market share of. Toothpaste brand - a study of consumer behavior in dhaka city topics: marketing, consumer behavior case study introduction of the company hsbc bank uk is a public limited company that is headquartered in london, england the hsbc was founded in hong kong, china, but was forced to move to london in 1992. Crest was introduced in the united states in 1955 the crest brand has also been associated with about twenty brands of dental care products, including toothpaste, toothbrushes, mouthwash, dental floss, as well as a tooth-whitening product called crest whitestrips.
Advertising is a strong base for consumer to select toothpaste especially kid’s advertisement for toothpaste influencing the kids to influence the parents to buy a particular brand 198411 sales promotion based on this study most of the respondents influenced by free gift spouse. Procter & gamble: crest toothpaste for decades crest toothpaste was the leading brand in the market not many brands other than coca-cola or mcdonald’s have been on the top for so long but a few years ago crest lost its leadership position to colgate it was an epic, once unthinkable moment in. In our study, three of five dentifrices had naf as an active ingredient with silica as an abrasive agent, one toothpaste with mfp as an active ingredient had calcium carbonate as its abrasive agent, and one was labeled fluoride free. Even in a very recent study authors highlight that brand name is one of the influencing factors which enhances the switching of one product brand to other [25.
The study, titled “a randomised clinical study to determine the effect of a toothpaste containing enzymes and proteins on plaque oral microbiome ecology”, was published online on 27 february in scientific reports. Help please asap a company wants to try out two new toothpaste brands (brand a and brand b) on customers who use the company's existing toothpaste brand the best method for this study is. Kumar was curious to find out whether consumers were really loyal to the brands in the toothpaste category he was interested in the toothpaste category, and himalaya had herbal offerings in the. Market overview: the toothpaste industry in china thibaud market research china case study: ynby ynby is a well-known medicine brand in china in 2004, it launched a range of toothpaste under the same brand name with its other medical products, taking advantage of the well-established reputation of its anti-inflammatory benefits and.
Differentiating among major philippine toothpaste brands: a quantitative study ben paul b gutierrez this paper investigates toothpaste brand choice behavior of consumers in urban. A study on customer satisfaction towards toothpaste with special reference to colgate the main objective of to identify the various factor influencing customer in purchase of the toothpaste. Consumer behaviour towards toothpaste print reference this disclaimer: colgate cibaca has risen to become the 4th largest toothpaste brand in the country in volume terms after colgate dental cream, pepsodent and close-up to study the brand loyalty of toothpaste consumers h3: rural consumers are not brand loyal.